We set out to create the world’s most premium headwear working with only the best materials, thoughtful details, and unique, problem solving innovations.

Our Mission

melinn.store’s mission is to build the world’s most premium headwear by combining the highest‑quality materials, unique details and problem‑solving innovation, creating hats that last five times longer, fit every head shape and enhance comfort across any adventure.

For us, a hat isn’t just an accessory that we occasionally throw on as we’re leaving the house. It’s the most critical part of our everyday wardrobe. It’s the first thing someone sees when they look at your face and their first impression of your personal style. It’s the billboard that tells the world who you are, what you value, your passions, where you’re from and how you live your life.

Being from Southern California, we grew up a part of many different cultures. We skated & snowboarded, played baseball & football, and were surrounded by some of the most influential music, art and fashion in the world. We’re equally comfortable in boardshorts at the beach as we are dialing it up to go out on Sunset Blvd. The one constant is that we never go anywhere without wearing a hat.

As our tastes evolved, we wanted something more than another cheap cap with our favorite team’s logo or a cap from an apparel brand that didn’t put any effort or thought into their headwear. We wanted something better, but it didn’t exist for us…so we decided to create it. We spent years learning how to build, improve and elevate the ball caps that we loved. We researched the most iconic fabric mills in the world and sourced the best materials available on the planet. We worked tirelessly to improve our fit, so they’d be the most comfortable caps we’d ever worn. We looked at every single detail in our caps and figured out ways to innovate them. Our entire life was focused on building the most premium caps that the world had ever seen. Finally, in 2013, we were ready to show what we had created. Inspired by the art of millinery: the craft of bespoke hat making which dates to the 15th century in Milan Italy, we are proud to present melinn.store.

Welcome to the melinn.store Family.
– Brian McDonell and Corey Roth Co-founders

Our Story


The idea for melinn.store started with a simple problem. Most hats were not built to handle sweat, moisture, and everyday wear without breaking down in fit and comfort. Headwear was worn constantly but designed to be replaced often.
That issue shaped our foundation. From the beginning, we focused on superior fit, long term durability, sweat and water performance, and elevated craftsmanship. Those principles continue to guide our approach to materials, construction, and design.